Report on 2013 District 3350 Public Relations Seminar

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"สร้างภาพให้ฟื้น..ให้เฟื่องฟู ๒.๐"

Rotary District 330 Public Relations Seminar on August 17, 2013 at IMPACT Muangthong Thani

STRENGTHENING ROTARY

BACKGROUND

Public Image has become one of the three major elements of Rotary Global’s strategy since July 2010 which result in an action plan to enhance public image and awareness of Rotary brand.

PDG. Chairat Prasertlam described how Rotary
Public Image Coordinator can help club
and district in Public Image Promotion.

Before concrete launching of RI’s new website on August 26, 2013 which is considered the first implementing step in the process of Rotary’s Brand Revitalization program, District 3350 deems it is necessary to educate as many Rotarians as possible especially the PR Chair of all clubs to have the same basic understand of why branding is important and necessary for Rotary, an organization of 109 years old. It is equally important to learn the art of approaching and keeping the relationship with medias for the sake of long lasting cooperation to each other.

Aforementioned issues are missing subjects in PETS and District Assembly which require fulfilling by experts in the fields of respective businesses who should also have long years in Rotary.  District 3350 Public Relations Committee is fortunate to have 2 prominent speakers, CP Narong Chivangkur (30 years Rotarian) and PDG. Prateep Singh Malhotra (Immediate Past Rotary Public Image Coordinator) to speak at its District Public Relations Seminar on 19-August-2013.

We had overwhelmed responses from participating audiences, and without doubt, the 110 attending Rotarians will have sufficient understanding to spread the knowledge throughout District 3350 and in Thailand.

PDG. Prateep Malhotra (D3340) delivered speech on
"Media Relations"

CP. Narong Chivangkur spoke on Brand
Building and Strengthening.

PROGRAM

PROGRAM

ROTARY BRAND STRENGTHENING 2.0

08.00 Registration

08.30 Opening Remark

by DG. Prawit Rojkajonnapalai

08.35 What can ROTARY PUBLIC IMAGE COORDINATOR help you?

by PDG. Chairat Prasertlam (Zone 6B ARPIC)

09.00 Bridging Public Relations, the MEDIA RELATIONS

by PDG. Prateep S. Malhotra 

(District 3340, Past Zone 6B RPIC)

09.45 Coffee / Tea / Refreshment 15 minutes

10.00 WHY Branding?

by CP. Narong Chivangkur (RC. Bang Khen)

10.45 Question-Answer / Comments

11.15 What is ROTARY ? (1 minute speech)

by 10 selected Participants

11.45 Public Relations at Work

12.00 Closing Remark

by DG. Prawit Rojkajonnapalai

L U N C H

PARTICIPANTS

SPEACKERS 1. PDG. Chairat Prasertlam (ARPIC)

2. PDG. Prateep Singh Malhotra (Past RPIC)

3. CP. Narong Chivangkur (RC. Bang Khen)

INVITED Rotary Dignitaries 1. PDG. Orachon Saisithong (D3330, RC Phuket South)

2. DGE. Quanchai Laohaviraphab (D3330, RC. Phrapadaeng)

3. PDG. Somphop Soonsing (RC Bang Khen)

4. PDG. Yongvudhi Chongkittipong (RC Bang Khen)

5. PDG. Krai Tungsanga (RC. Charoennakorn)

6. PDG. Supong Chayutsahakij (RC. Silom)

7. DGN. Chaivai Poonlapmongkol (RC Patumwan)

Participating Clubs 1. Bangkok 2. Bangkok Vibhavadi 3. Bangkok Pattanakan

4. Bangkok Bangna 5. Bangkok 70 6. Bangkok Ratchadapisek

7. Bangkok Ratanakosin 8. Bangkok Banglumphu 9. Bangkok Klongtoey  

10. Bangkok Benjasiri 11. Bangkok Suwannabhumi 12. Bangkok Bangkhuntien

13. Suan Luang 14. Chatuchak 15. Silom

16. Patumwan 17. Dhonburi 18. Muang Chainat

19. Yannawa 20. Nongkham 21. Bangkae Dhonburi 50

22. Prapinklao Dhonburi 23. Kasemras Klongtoey 24. Ladpraow

25. Tharua Ayutthaya 26. Prapokkrao Dhonburi 27. Srapatum

28. Sathorn 29. Nonthaburi 30. Sukhumvit

31. Pathumthani 32. Sampanthawongse 33. Dusit

34. Pranakorn 35. Bang Korlaem 36. Taksin Dhonburi

37. Bangrak 38. Charoen Nakorn 39. Bungkum

40. Nongkae 41. Lopburi 42. Angthong
43. Lanna Chiang Mai (D3360)
44. Jomtien Pattaya (D3340)
45. Phuket South (D3330)
46. Prapadaeng (D3330)

Total Participants 111

Sponsor Clubs: 1. RC Bang Khen

2. RC Bangkok Chinatown

Questions & Answer Session

Seminar Assessment

At the end of the seminar, organizer has conducted assessment survey which result as following:

From a score of 100, participants have satisfaction for the organization of the seminar as following:

	Object	Satisfaction
1	Venue	74.39
2	Topics	85.975
3	1st Speaker	83.33
4	2nd Speaker	88.69
5	3rd Speaker	94.51
6	Lunch	73.75
7	Beverages (Coffee / Tea / Water)	75.00
8	Break Snack / Dessert	72.37

Short VDO summary

Summary of the Event

This is another time District 3350 Public Relations Seminar offered Out-of-the-Box approach in our District training experience.  Programs contained in the seminar were not required anywhere in the training curriculum but made out of urgency. Although the primary objective is to prepare Rotarians for the change of Rotary’s focus on Public Image Strategy, audiences who are business entrepreneurs apparently gain an immense knowledge from the speeches given in the seminar.

The participants are generally satisfied with the organization of the event with strong LIKE on speakers and especially the concept of BRANDING. In addition, most audiences like the opportunity of sharing their comments and talent ( Q&A, and short speech contest) which suggest we should provide more of this program in the future.